Tuesday, 7 December 2010
Tuesday, 30 November 2010
Thursday, 4 November 2010
Wednesday, 3 November 2010
Representation in Advertising
Pioneering work from Jean Kilbourne that investigates the position of women in advertising. Please feel free to use any quotes from this presentation in your essay.
Friday, 23 July 2010
Wednesday, 21 July 2010
Tuesday, 20 July 2010
Toyota, John Lewis and Skittles Campaigns
Below are the campaigns that we looked at in class on Tuesday 16th November:
Toyota Installation Campaign:
The visual effects were projected onto the car and wall in East London. People were asked to video the event and post the footage on their Facebook. This helped to generate interest in the campaign.
The John Lewis Harmony Campaign took a similar approach. They built a house on London's South Bank. Each room of the house had John Lewis lights in it. People could choose from 10 million songs to play in the house. The lights would flash in time with the song. Again this was an innovative way to generate interest in the campaign. The campaign was also supported by a web site.
Skittles: Dazzle The Rainbow Campaign
The Skittles campaign was launched on Facebook. The campaign is similar to a David Blaine style stunt. David Pheonix was put in a plastic cage which filled up with Skittles. Facebook friends of Skittles decided how often the Skittles should fall!
Toyota Installation Campaign:
The visual effects were projected onto the car and wall in East London. People were asked to video the event and post the footage on their Facebook. This helped to generate interest in the campaign.
The John Lewis Harmony Campaign took a similar approach. They built a house on London's South Bank. Each room of the house had John Lewis lights in it. People could choose from 10 million songs to play in the house. The lights would flash in time with the song. Again this was an innovative way to generate interest in the campaign. The campaign was also supported by a web site.
Skittles: Dazzle The Rainbow Campaign
The Skittles campaign was launched on Facebook. The campaign is similar to a David Blaine style stunt. David Pheonix was put in a plastic cage which filled up with Skittles. Facebook friends of Skittles decided how often the Skittles should fall!
Monday, 19 July 2010
Subscribe to:
Comments (Atom)